Wow! Has it been a whirlwind week. So, as I was planning my post explaining Laying the Foundation to an online help system, several things occurred.  First, a great event about Social Media Marketing came to my attention and then I was asked to judge a contest for CommentLuv and Famous Bloggers. So, if you pardon my digression, I promise it’ll be worth your wait.

Social Media Marketing Conference

First, let me take a moment to talk about Social Media Marketing. I think everyone knows about Social Media and that lots of companies are now using this as a means to promote their business. It’s a great idea and if you want the best of the best to explain it to you, then the conference in San Francisco is a great place to be in September. Go on and check it out and see how to use social media and email campaigns to get you and your company noticed.

Page Landing, sounds kind of corny huh? Back in the day, like last year, one page sales pitches were known as Landing Pages, Stealth Sites (or Stealth web sites) and now today some people refer to them as Squeeze Pages.

What Are Page Landings (aka Squeeze Pages)?

So, now that you are up to date on the terminology, what is IT?  A Landing Page by any other name is quite simply a one page ad. It shouldn’t be overly long, have a simple message (like what you’re offering), and a sign up box to capture an email address and/or a phone number. IMPORTANT: Landing Pages DO NOT link off to any site or company. They are a one page standalone “site”.

When is a blog not a website? A blog is not a website, never has been, never will be.

Debate has been raging for quite sometime about blogs being used as websites and that there is nothing wrong with it. And as a website and blog designer I could not disagree more. Websites have a particular purpose in life while blogs have quite another purpose in life. It’s like saying which is better, the apple or the orange. They each have their pros and cons. So let’s take a look shall we.

Anatomy of a Website

• Provide a constant credible web presence
• Provide Up-to-Date information about a company, their products and services
• Need to be designed by someone who knows HTML
• Can be static, animated or interactive
• Informs followers of updates
• Has a place to leave comments
• Has a way to contact the owners